Telecom & Media industry players are faced with a massive digital disruption reflected in intense competition with Over-The-Top (OTT) players, managing ever-increasing consumer expectations while facing the growing complexity of service evolutions, increasing time-to-market demands and profitability pressure.
As reaction, the Telecom & Media industry players continue to innovate by building digital solution platforms that provide the means to overcome these disruptive challenges. They do significant investments to realize new flexible multi-service offerings targeted to customer segments, to seek new revenue streams and to drive customer experience whilst at the same time reduce operational expenditures driven by radical simplification.
Network connectivity by itself is taking an ever-smaller proportion of the information value chain, while content, service, and product innovation count for the main business growth. As a consequence, Telecom players are moving in the content & media space and create a 360° customer experience as key driver for adoption and retention. They do so to anticipate on newest trends and the OTT players’ competition.